M&T Bank/Baltimore Ravens: stadium naming extension
Create the 20th year Ravens/M&T logo for the partnership renewal.
M&T Bank and The Baltimore Ravens celebrated 20 years of partnership in Greater Baltimore area in 2023. To highlight that occasion and announce a 15-year partnership extension, a series of celebratory messages and graphics were created to support the milestone at a press event to kick off the season. The partnership extension is a clear proof point of M&T's commitment to the region and the strength of the partnership with the Ravens.
Development process
Visual development started with the shared equities between the brands and recognizable assets that help tell the story between the partners.
Refinement
Upon choosing the inspiration logo, the refinement process began to bring the visual to life. Ultimately, the decision was made to use numbers over roman numerals as it was an easier transition to tell the story of the milestone and future timeline of the partnership.
